International Selling and Business Cultures (5 cr)

Evaluation scale

H-5

Content scheduling

5 ects. Online course.

Objective

The aim of the study unit is to increase the students' awareness of the content and significance of selling and marketing communications in general in international business and prepare them for an understanding of the concept of the international marketing mix. A further aim is to make the students understand cultural differences and customer behaviour in international business life and especially in selling context .

Content

Elements of international marketing mixInternational marketing communications and sellingUnderstanding cultural differences in international businessSelling strategies and business cultures

Materials

Radabaugh, Daniels: International Business (any edition). Optima material.

Teaching methods

PBL, Innovation pedagogy. Learning by doing, on-line. Campus on-line.

Exam schedules

No exam. Individual tasks & cases.

Pedagogic approaches and sustainable development

PBL, Innovation pedagogy. Learning by doing. Campus on-line.

Completion alternatives

No optional methods.

Student workload

5 ects, individual work & cases. No group works. Individual work. Learning by doing. This method requires a lots of motivation and self discipline from the student! No group works.

Evaluation methods and criteria

Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are not obeyed. References poorly used.
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited. Presentations limited.
• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, deep analysis. And in comparison to other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments are constructive and analytical (when asked). Above the minimum requirements in every way.
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments. Well above all the minimum requirements ( in length, in-depth analysis etc.)

Failed (0)

Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are not obeyed. References poorly used.

Assessment criteria, satisfactory (1-2)

Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Fail (0)
There are clear mistakes in the returned tasks, or something is missing (e.g. video-presentation, peer comments etc.) or the tasks returned are very limited. Or the deadlines are not obeyed. References poorly used.
• Satisfactory (1-2)
All the task are returned on time and they reach satisfactory level, but they are limited / narrow and lacking deep analysis. Or the references are very limited. Presentations limited.

Assessment criteria, good (3-4)

Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5

• Good (3-4)
All the tasks are analytical, and well done. They represent high quality in terms of references, length, deep analysis. And in comparison to other group members there are clear bonus aspects. Also presentations are of high quality. And the peer comments are constructive and analytical (when asked). Above the minimum requirements in every way.

Assessment criteria, excellent (5)

Only those tasks that are returned on time, before the final deadline, are evaluated and can be accepted ! Late returns are not qualified. Please note that Urkund- Plagiarism detection can be used, so use citations and references correctly (according to any standard you wish e.g. Harvard, TUAS etc.)
Scale : 0- 5
• Excellent (5)
All the tasks are excellent. And results are even higher than in the grade 3-4. Presentations extremely high quality as well as peer comments. Well above all the minimum requirements ( in length, in-depth analysis etc.)

Further information

Note! There will be quotas for TUAS students and other campus on-line students .

5 ects. Individual work. Learning by doing. This method requires a lots of motivation and self discipline from the student. No group works.