International Selling and Business CulturesLaajuus (5 cr)

Objective

The aim of the study unit is to increase the students' awareness of the content and significance of selling and marketing communications in general in international business and prepare them for an understanding of the concept of the international marketing mix. A further aim is to make the students understand cultural differences and customer behaviour in international business life and especially in selling context .

Content

Elements of international marketing mixInternational marketing communications and sellingUnderstanding cultural differences in international businessSelling strategies and business cultures