B2B Marketing and Selling (5 cr)
Code: 3011576-1001
General information
- Timing
- 01.01.2017 - 31.07.2017
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Salo IoT Campus
- Teaching languages
- Finnish
- Seats
- 10 - 40
- Degree programmes
- Degree Programme in Business
- Teachers
- Timo Luukka
- Course
- 3011576
No reservations found for realization 3011576-1001!
Evaluation scale
H-5
Objective
After the completion of the course the studentcan describe the difference between consumer and B2B marketspresent the benefits derived from features of a product or servicecan use selected sales management tools
Content
B2B marketing environmentFeatures vs. benefitsSales managementSelling valueSales process