Business-to-Business Marketing and Sales (5 cr)
Code: 3011667-3008
General information
Enrollment
01.06.2023 - 05.09.2023
Timing
05.09.2023 - 20.11.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Seats
10 - 40
Degree programmes
- Degree Programme in Business
Teachers
- Saara Tikkanen
Groups
-
PLIITS22MARPLIITS22MAR
- 05.09.2023 09:00 - 12:00, B2B-markkinointi ja myynti 3011667-3008
- 12.09.2023 09:00 - 12:00, B2B-markkinointi ja myynti 3011667-3008
- 19.09.2023 09:00 - 12:00, B2B-markkinointi ja myynti 3011667-3008
- 26.09.2023 09:00 - 12:00, B2B-markkinointi ja myynti 3011667-3008
- 03.10.2023 09:00 - 12:00, B2B-markkinointi ja myynti 3011667-3008
- 10.10.2023 09:00 - 12:00, B2B-markkinointi ja myynti 3011667-3008
- 24.10.2023 09:00 - 12:00, B2B-markkinointi ja myynti 3011667-3008
- 31.10.2023 09:00 - 12:00, B2B-markkinointi ja myynti 3011667-3008
- 07.11.2023 09:00 - 12:00, B2B-markkinointi ja myynti 3011667-3008
Objective
Having completed the course, the student is able to
- identify B2B customer needs
- orient oneself with different types of CRM systems
- apply customer oriented thinking in sales processes
- gather und utilize data on customers
- create a basic customer relationship management plan
- plan and implement marketing activities for different customer groups
Evaluation scale
H-5