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Campaign Design (5 cr)

Code: 2081326-3006

General information


Enrollment

01.08.2023 - 01.09.2023

Timing

05.09.2023 - 03.10.2023

Number of ECTS credits allocated

5 op

Virtual portion

1 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Arts Academy

Campus

Kupittaa Campus

Teaching languages

  • Finnish

Seats

15 - 20

Degree programmes

  • Degree Programme in Media Arts

Teachers

  • Minna Teittinen

Teacher in charge

Minna Teittinen

Groups

  • PMEDIS22masu

Objective

After completing the course, the student has the competence to:
- Define the elements and meaning of campaign planning
- Analysve campaign implementations from an advertising designer's perspective
- develop and produce customer-oriented campaign planning

Content

.

Evaluation scale

H-5