Marketing (3 cr)
Code: 3101161-1001
General information
- Timing
- 01.08.2014 - 31.12.2014
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Teaching languages
- Finnish
- Seats
- 10 - 40
- Degree programmes
- Degree Programme in Professional Sales
- Teachers
- Anne Leinovaara-Matomäki
- Otieno Mbare
- Course
- 3101161
No reservations found for realization 3101161-1001!
Evaluation scale
H-5
Objective
Students are able to Present core features of modern marketing ideasRecognize the relationship and interaction between marketing and other business functionsUse core concepts of marketingRecognize factors in the operational environment that affect marketing decisionsExplain how competition tools can be used to reach the targeted client segmentCarry out a marketing plan (own business plan)
Content
Modern marketing ideasOperational environment of marketingConsumption behaviour and segmentationCompetition toolsMarketing planning process