Content Marketing (5 cr)
Code: KH00CP98-3001
General information
Enrollment
01.06.2023 - 11.09.2023
Timing
11.09.2023 - 20.11.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Jaana Merikallio
- Janne Granfors
Groups
-
MLIISK22
- 11.09.2023 13:00 - 16:00, Sisältömarkkinointi
- 02.10.2023 13:00 - 16:00, Sisältömarkkinointi
- 30.10.2023 13:00 - 16:00, Sisältömarkkinointi
- 13.11.2023 15:00 - 18:00, Sisältömarkkinointi KH00CP98-3001/Videoeditointi
- 20.11.2023 13:00 - 16:00, Sisältömarkkinointi
Objective
After completing the course, the student:
- knows what content marketing is and what its benefits are.
- will be able to create a content marketing strategy and plan for a company.
- can create relevant content and gain visibility for it.
- knows how to plan and implement a social media campaign.
Content
- basics of content marketing
- creating a content strategy and content plan
- creating a search engine optimized blog post
- use of social media as part of content marketing
- video marketing
Evaluation scale
H-5