Campaign copywriter (5 cr)
Code: 2081330-3005
General information
Enrollment
23.11.2023 - 05.03.2024
Timing
01.01.2024 - 31.07.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Arts Academy
Teaching languages
- Finnish
Teachers
- Johanna Vaaherkumpu
Teacher in charge
Johanna Vaaherkumpu
Groups
-
PMEDIS22masu
- 05.03.2024 09:15 - 15:00, Kampanja-copywriter 2081330-3005, Tiina Vesalainen
- 06.03.2024 09:15 - 15:00, Kampanja-copywriter 2081330-3005, Tiina Vesalainen
- 07.03.2024 09:15 - 14:00, Kampanja-copywriter 2081330-3005, Tiina Vesalainen
- 11.03.2024 09:15 - 15:00, Kampanja-copywriter 2081330-3005, Tiina Vesalainen
- 12.03.2024 09:15 - 14:00, Kampanja-copywriter 2081330-3005, Tiina Vesalainen
- 13.03.2024 09:15 - 14:00, Kampanja-copywriter 2081330-3005, Tiina Vesalainen
- 14.03.2024 14:00 - 16:00, Kampanja-copywriter 2081330-3005, Tiina Vesalainen
- 19.03.2024 14:00 - 16:00, Kampanja-copywriter 2081330-3005, Tiina Vesalainen
- 21.03.2024 14:00 - 16:00, Kampanja-copywriter 2081330-3005, Tiina Vesalainen
- 26.03.2024 09:15 - 14:00, Kampanja-copywriter 2081330-3005, Tiina Vesalainen
Objective
After completing the course, the student has the competence to:
- Analyze and write different texts in Finnish
- Assess the impact of texts and the potential for expression
- Choose ways to search for and apply information in a critical and creative way
- Edit and popularize various Finnish texts
- Develop a creative idea and campaign according to the product, target group and media
Content
.
Evaluation scale
H-5