Basic Studies in Marketing Communications (5 cr)
Code: 2081322-3006
General information
Enrollment
01.01.2024 - 01.02.2024
Timing
08.02.2024 - 04.04.2024
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Arts Academy
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
12 - 24
Degree programmes
- Degree Programme in Media Arts
Teachers
- Minna Teittinen
Teacher in charge
Minna Teittinen
Groups
-
PMEDIS23masu
- 08.02.2024 09:15 - 11:00, Markkinointiviestinnän perusteet 2081322-3006
- 04.03.2024 09:15 - 13:15, Markkinointiviestinnän perusteet 2081322-3006
- 06.03.2024 09:15 - 15:00, Markkinointiviestinnän perusteet 2081322-3006
- 07.03.2024 09:15 - 15:00, Markkinointiviestinnän perusteet 2081322-3006
- 12.03.2024 09:15 - 15:00, Markkinointiviestinnän perusteet 2081322-3006
- 13.03.2024 09:15 - 15:00, Markkinointiviestinnän perusteet 2081322-3006
- 14.03.2024 09:15 - 15:00, Markkinointiviestinnän perusteet 2081322-3006
- 19.03.2024 09:15 - 15:00, Markkinointiviestinnän perusteet 2081322-3006
- 20.03.2024 09:15 - 15:00, Markkinointiviestinnän perusteet 2081322-3006
- 21.03.2024 09:15 - 15:00, Markkinointiviestinnän perusteet 2081322-3006
Objective
After completing the course, the student has the competence to:
- define and describe the different forms of marketing communications, media and communication tools
- Analyze and select customer-oriented communication tools in marketing communications design
Content
.
Evaluation scale
H-5