Leadership of Customer and Network Relationships (5 cr)
Code: 3191051-3006
General information
Enrollment
02.12.2023 - 05.02.2024
Timing
21.01.2024 - 31.05.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Teaching languages
- Finnish
Degree programmes
- Master of Business Administration, Business Development
Teachers
- Nina Vainio
- Mervi Varhelahti
Groups
-
VAVY2324
-
YLIKES23
-
YLIKES22
- 12.02.2024 09:00 - 17:00, Asiakas- ja verkostosuhteiden johtaminen 3191051-3006
- 06.05.2024 09:00 - 17:00, Asiakas- ja verkostosuhteiden johtaminen 3191051-3006
Objective
After completing this course the student
- knows the current issues and research trends concerning the management of customer and network relationships
- is able to evaluate and apply the recent research results when managing customer relationships and developing business concepts
- is able to operate succesfully in different kind of customer or stakeholder relationships management and development positions
Content
Contents:
- developments of customer relationships management thinking and the theoretical discussion
- different stages of customer relationships and the methods and tools to maintain and develop customer relationships
- different types of networks and network relationships and the problematics related to managing them
Evaluation scale
H-5
Qualifications
Basic business studies