Leadership of Customer and Network Relationships (5cr)

Code: 3191051-3006

General information

Enrollment: 02.12.2023 - 05.02.2024; Registration for the implementation has ended.

Timing: 21.01.2024 - 31.05.2024; Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

Mode of delivery: Contact learning

Unit: Engineering and Business

Teaching languages: Finnish

Degree programmes: Master of Business Administration, Business Development

Teachers: Nina Vainio; Mervi Varhelahti

Course: 3191051

Realization has 1 reservations. Total duration of reservations is 8 h 0 min.

Time	Topic	Location
Mon 06.05.2024 time 09:00 - 17:00 (8 h 0 min)	Asiakas- ja verkostosuhteiden johtaminen 3191051-3006	Online

Changes to reservations may be possible.

Evaluation scale

H-5

Content scheduling

Opintojakson sisältö
- asiakassuhdejohtamisen kehittyminen ja siihen liittyvä teoreettinen keskustelu
- asiakassuhdestrategioiden kehittäminen, asiakkuuksien eri vaiheet ja keinot ylläpitää asiakkuuksia
- erilaiset verkostot ja niiden johtamisen problematiikka

Objective

After completing this course the student
- knows the current issues and research trends concerning the management of customer and network relationships
- is able to evaluate and apply the recent research results when managing customer relationships and developing business concepts
- is able to operate succesfully in different kind of customer or stakeholder relationships management and development positions

Content

Contents:
- developments of customer relationships management thinking and the theoretical discussion
- different stages of customer relationships and the methods and tools to maintain and develop customer relationships
- different types of networks and network relationships and the problematics related to managing them

Materials

Oppimateriaali itslearning-oppimisalustalla

Teaching methods

100% verkossa
Tapaamiset verkossa 12.2.2024 ja 6.5.2024 klo 9-16

Exam schedules

ei tenttiä

Pedagogic approaches and sustainable development

Ennakkotehtävä
Osallistuminen lähipäiviin verkossa
- vähintään yhteen lähipäivään osallistuminen pakollista
- mahdollinen poissaolo korvataan korvaavalla tehtävällä
Aktiivisuus lähipäivinä
Oppimistehtävät

Student workload

tarkemmat tiedot itslearning-oppimisalustalla

Evaluation methods and criteria

arviointikriteerit itslearning-oppimisalustalla

Qualifications

Basic business studies

Further information

Avoin amk paikat 5