Digital Marketing (15 cr)
Code: KH00BG97-3007
General information
Enrollment
02.12.2023 - 10.03.2024
Timing
01.01.2024 - 31.05.2024
Number of ECTS credits allocated
5 - 15
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
0 - 45
Degree programmes
- Degree Programme in Business
Teachers
- Marita Nummi-Wikström
- Kaisa Aaltonen
Groups
-
PLIITS22BAPLIITS22BA
Objective
Student understands the concept of multi channel marketing. S/he knows how to manage marketing and customers in digital environment and can apply the skills in various situations.
Content
Digital business environment
Search engine optimization
Creating action on the web site
Functional web site
Building networks in digital environment
Evaluation scale
H-5