Digital Marketing (15cr)
Code: KH00BG97-3007
General information
- Enrollment
- 02.12.2023 - 15.09.2024
- Registration for the implementation has ended.
- Timing
- 01.01.2024 - 31.05.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 5 - 15
- Local portion
- 15 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Seats
- 0 - 45
- Degree programmes
- Degree Programme in Business
- Teachers
- Marita Nummi-Wikström
- Jenni Tuominen
- Kaisa Aaltonen
- Groups
-
PLIITS22BAPLIITS22BA
- Course
- KH00BG97
Unfortunately, no reservations were found for the realization Digital Marketing KH00BG97-3007. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
H-5
Objective
Student understands the concept of multi channel marketing. S/he knows how to manage marketing and customers in digital environment and can apply the skills in various situations.
Content
Digital business environment
Search engine optimization
Creating action on the web site
Functional web site
Building networks in digital environment