Digital Marketing (5 cr)

Evaluation scale

H-5

Content scheduling

The course introduces you to the planning and implementation of digital marketing.

It consists of a preliminary assignment and four parts:
1. What is digital marketing
2. Website content production
3. Content marketing
4. Digital marketing tools

Each section has online assignments and individual assignments that the student must complete successfully in order to pass the course.
Assignments must be completed by the end date of each section. A late return lowers the grade.

Objective

Student understans the concept multi channel marketing. S/he iknows how to manage marketing and customers in digital environment and can apply them in each situtation

Content

- digital business environment
- search engine optimizing
- creating action on the site
- functional site
- building networks in digital environment

Materials

- Lahtinen, N. & Pulkka, K. & Karjaluoto, H. & Mero, J. (2022) Digimarkkinointi.

- Komulainen, M. (2023). Menesty digimarkkinoinnilla: 2.0.

- Learning materials found on Itslearning (videos, online articles, other material)

- The student's own search for information

Teaching methods

- Independent work and information search
- online study
- self-reflection
- working life orientation
- development tasks
- online exam.

Exam schedules

The online exam is in Itslearning

Pedagogic approaches and sustainable development

An online course that the student completes independently.

Completion alternatives

No optional methods.

Student workload

Completing the course is equivalent to 135 hours of work.

Evaluation methods and criteria

The course will be graded 1-5.

Task-specific evaluation criteria in Itslearning.
Detailed instructions on the use of artificial intelligence are provided in the course. Generally, the use of AI is allowed only as an aid for brainstorming, but not, for example, in content/text production. The use of AI must always be mentioned and referenced like any other sources used.

Failed (0)

Assignments must not be completed by the end of the study period or their content turns out to be plagiarized.

Assessment criteria, satisfactory (1-2)

The student has completed all course assignments on time. S/he masters the basics of digital marketing and is able to plan digital marketing for different channels. The student can reflect on the material read.

Assessment criteria, good (3-4)

The student has completed all course assignments on time. S/he masters digital marketing planning and the selection of means well, and her/his outputs are interesting. The student is capable of designing marketing communications that consider the target audience for different digital channels.
The student evaluates both her/his own and others' learning (peer evaluation) constructively.

Assessment criteria, excellent (5)

The tasks completed by the student show that s/he thoroughly understands what digital marketing is all about and knows how to apply its principles in practice. The student is capable of designing and producing effective marketing communications that consider the target audience, utilizing a variety of digital channels. The tasks are carried out professionally, creatively and are particularly interesting. The student is able to reflect on her/his own learning and that of others (peer assessment) constructively and critically.

Further information

The course is completed independently, but each section has a schedule, during which the tasks related to that section must be completed and returned.

You can book a tutoring session with the teacher. More detailed information about booking tutoring sessions in Itslearning.