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Customer Relationship Management Systems (5 cr)

Code: 3101108-3009

General information


Enrollment

02.08.2024 - 10.09.2024

Timing

01.09.2024 - 02.10.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Kupittaa Campus

Teaching languages

  • Finnish

Degree programmes

  • Degree Programme in Professional Sales

Teachers

  • Jukka Rantala

Groups

  • MTUTAMK23
    Degree Programme in Industrial Management Engineering, Sales
  • 02.09.2024 17:00 - 21:00, Myynnin ohjausjärjestelmät 3101108-3009
  • 04.09.2024 17:00 - 19:00, Myynnin ohjausjärjestelmät 3101108-3009
  • 09.09.2024 17:00 - 21:00, Myynnin ohjausjärjestelmät 3101108-3009
  • 11.09.2024 17:00 - 19:00, Myynnin ohjausjärjestelmät 3101108-3009
  • 16.09.2024 17:00 - 21:00, Myynnin ohjausjärjestelmät 3101108-3009
  • 18.09.2024 17:00 - 19:00, Myynnin ohjausjärjestelmät 3101108-3009
  • 23.09.2024 17:00 - 21:00, Myynnin ohjausjärjestelmät 3101108-3009
  • 25.09.2024 17:00 - 19:00, Myynnin ohjausjärjestelmät 3101108-3009

Objective

The student is able:                                                                                 
- to use the CRM software
- to evaluate how CRM systems are connected in company's enterprise resource planning systems
- to make proposals for the development of information systems
- to use constantly changing software
- to judge the need for continuous learning of software 

Content

CRM software as a sales support
CRM system as part of the ERP system
Case 
 

Evaluation scale

H-5