Business-to-Business Marketing and Sales (5 cr)
Code: 3011667-3009
General information
Enrollment
01.06.2024 - 11.09.2024
Timing
11.09.2024 - 24.11.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Business
Teachers
- Saara Tikkanen
Groups
-
PLIITS23MAR
- 11.09.2024 08:00 - 11:00, B2B-markkinointi ja myynti 3011667-3009
- 18.09.2024 08:00 - 11:00, B2B-markkinointi ja myynti 3011667-3009
- 04.10.2024 08:00 - 11:00, B2B-markkinointi ja myynti 3011667-3009
- 09.10.2024 08:00 - 11:00, B2B-markkinointi ja myynti 3011667-3009
- 23.10.2024 09:00 - 12:00, B2B-markkinointi ja myynti 3011667-3009
- 30.10.2024 08:00 - 11:00, B2B-markkinointi ja myynti 3011667-3009
- 06.11.2024 09:00 - 12:00, B2B-markkinointi ja myynti 3011667-3009
- 13.11.2024 08:00 - 11:00, B2B-markkinointi ja myynti 3011667-3009
Objective
Having completed the course, the student is able to
- identify B2B customer needs
- orient oneself with different types of CRM systems
- apply customer oriented thinking in sales processes
- gather und utilize data on customers
- create a basic customer relationship management plan
- plan and implement marketing activities for different customer groups
Evaluation scale
H-5