Sales and Revenue Management | Study Guide, Turku AMK

Sales and Revenue Management (5 cr)

Code: KH00BY79-3002

General information

Enrollment

01.06.2024 - 08.09.2024

Timing

09.09.2024 - 10.11.2024

Number of ECTS credits allocated

5 op

Virtual portion

2 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Engineering and Business

Campus

Kupittaa Campus

Teaching languages

Finnish

Seats

15 - 35

Teachers

Annika Karppelin
Susanna Saari

Groups

PMMWES22

13.09.2024 08:00 - 12:00, Myynnin johtaminen ja Revenue Management KH00BY79-3002
20.09.2024 08:00 - 12:00, Myynnin johtaminen ja Revenue Management KH00BY79-3002
27.09.2024 08:00 - 12:00, Myynnin johtaminen ja Revenue Management KH00BY79-3002
04.10.2024 08:00 - 12:00, Myynnin johtaminen ja Revenue Management KH00BY79-3002
11.10.2024 08:00 - 12:00, Myynnin johtaminen ja Revenue Management KH00BY79-3002
21.10.2024 08:30 - 16:00, Myynnin johtaminen ja Revenue Management KH00BY79-3002
01.11.2024 08:00 - 15:00, Myynnin johtaminen ja Revenue Management KH00BY79-3002
08.11.2024 08:00 - 12:00, Myynnin johtaminen ja Revenue Management KH00BY79-3002

Objective

Upon completion of this course, the students will be able to:
• explain the main principles of Revenue Management
• identify key distribution channels and their importance in the tourism, hospitality, and leisure services business
• manage personal sales work and sales negotiation situations

Content

• Principles and application of Revenue Management
• Utilizing the diversity of distribution channels as part of the company's competitiveness
• Sales management, salesmanship and sales negotiation skills