International Business and Cultures (5 cr)
Code: 5091173-3010
General information
Enrollment
07.01.2025 - 05.02.2025
Timing
06.02.2025 - 30.03.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- English
Degree programmes
- Degree Programme in Industrial Management Engineering
Teachers
- Annika Karppelin
Groups
-
MTUTAMK23Degree Programme in Industrial Management Engineering, Sales
- 10.02.2025 19:00 - 21:00, International Business and Cultures 5091173-3010
- 12.02.2025 17:00 - 19:00, International Business and Cultures 5091173-3010
- 24.02.2025 19:00 - 21:00, International Business and Cultures 5091173-3010
- 26.02.2025 17:00 - 19:00, International Business and Cultures 5091173-3010
- 03.03.2025 19:00 - 21:00, International Business and Cultures 5091173-3010
- 05.03.2025 17:00 - 19:00, International Business and Cultures 5091173-3010
- 10.03.2025 19:00 - 21:00, International Business and Cultures 5091173-3010
- 12.03.2025 17:00 - 19:00, International Business and Cultures 5091173-3010
- 17.03.2025 19:00 - 21:00, International Business and Cultures 5091173-3010
- 19.03.2025 17:00 - 19:00, International Business and Cultures 5091173-3010
- 24.03.2025 19:00 - 21:00, International Business and Cultures 5091173-3010
- 26.03.2025 17:00 - 19:00, International Business and Cultures 5091173-3010
Objective
The aim is to increase the students' awareness of the content and significance of selling and marketing communications in general in international business and prepare them for an understanding of the concept of the international marketing mix. A further aim is to make the students understand cultural differences and customer behaviour in international business life. The student can work in International Business environment.
Content
- Elements of international marketing mix
- International marketing communications and selling
- Understanding cultural differences in international business
Evaluation scale
H-5