International Business and Cultures (5 op)
Toteutuksen tunnus: 5091173-3010
Toteutuksen perustiedot
Ilmoittautumisaika
07.01.2025 - 05.02.2025
Ajoitus
06.02.2025 - 30.03.2025
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Kupittaan kampus
Opetuskielet
- Englanti
Koulutus
- Tuotantotalouden koulutus
Opettaja
- Annika Karppelin
Ryhmät
-
MTUTAMK23Tuotantotalous, Myynti K23
- 10.02.2025 19:00 - 21:00, International Business and Cultures 5091173-3010
- 12.02.2025 17:00 - 19:00, International Business and Cultures 5091173-3010
- 24.02.2025 19:00 - 21:00, International Business and Cultures 5091173-3010
- 26.02.2025 17:00 - 19:00, International Business and Cultures 5091173-3010
- 03.03.2025 19:00 - 21:00, International Business and Cultures 5091173-3010
- 05.03.2025 17:00 - 19:00, International Business and Cultures 5091173-3010
- 10.03.2025 19:00 - 21:00, International Business and Cultures 5091173-3010
- 12.03.2025 17:00 - 19:00, International Business and Cultures 5091173-3010
- 17.03.2025 19:00 - 21:00, International Business and Cultures 5091173-3010
- 19.03.2025 17:00 - 19:00, International Business and Cultures 5091173-3010
- 24.03.2025 19:00 - 21:00, International Business and Cultures 5091173-3010
- 26.03.2025 17:00 - 19:00, International Business and Cultures 5091173-3010
Tavoitteet
The aim is to increase the students' awareness of the content and significance of selling and marketing communications in general in international business and prepare them for an understanding of the concept of the international marketing mix. A further aim is to make the students understand cultural differences and customer behaviour in international business life. The student can work in International Business environment.
Sisältö
- Elements of international marketing mix
- International marketing communications and selling
- Understanding cultural differences in international business
Arviointiasteikko
H-5