Green marketing 2 (5 cr)
Code: EV00DG03-3003
General information
- Enrollment
- 31.12.2024 - 31.01.2025
- Registration for the implementation has ended.
- Timing
- 03.04.2025 - 25.05.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 3 cr
- Virtual portion
- 2 cr
- Mode of delivery
- Blended learning
- Unit
- Industrial Engineering and Common Studies
- Teaching languages
- Finnish
- Seats
- 0 - 50
- Degree programmes
- Sustainable Quality Management and Product Development in Fashion, Textile and Packing
- Teachers
- Ulla Seppälä-Kaven
- Liisa Lehtinen
- Heidi Salokangas
- Sari Airenne
- Scheduling groups
- Avoimen AMK:n kiintiöpaikat. Ilmoittaudu ilman tätä pienryhmää. (Size: 50 . Open UAS : 50.)
- Small groups
- Open UAS quota. Please enroll without selecting this group
- Course
- EV00DG03
Realization has 3 reservations. Total duration of reservations is 17 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 10.04.2025 time 16:00 - 19:00 (3 h 0 min) |
Green marketing 2 – Markkinointioikeutta suomeksi EV00DG03-3003 |
Online
|
|
Sat 26.04.2025 time 09:00 - 16:00 (7 h 0 min) |
Green marketing 2 – Markkinointioikeutta suomeksi EV00DG03-3003 |
|
|
Sat 17.05.2025 time 09:00 - 16:00 (7 h 0 min) |
Green marketing 2 – Markkinointioikeutta suomeksi EV00DG03-3003 |
Evaluation scale
Hyväksytty/Hylätty
Content scheduling
Green marketing in practice:
- Sustainable packaging design and materials
- Communication as part of responsible operations
- Communication and marketing plan considering aspects of responsibility
- Updating the business plan considering current requirements in industry
Lectures:
10.4.2025 16.00 - 19.00, online lecture
26.4.2025 9.00 - 16.00, workshop
17.5.2025 9.00 - 16.00, workshop
Objective
• Understands the importance of responsibility as part of marketing communication
• Understands the significance of sustainable packaging
• Understands the role of packaging in the purchasing and customer experience
• Can apply knowledge in packaging design
• Can create/update customer personas to meet today's challenges
• Can create/update communication and marketing plans considering responsibility in industry
• Can create/update business plans considering responsibility in industry
Content
• Sustainable packaging design and materials
• Communication as part of responsible operations
• Communication and marketing plan considering aspects of responsibility
• Updating the business plan considering current requirements in industry
Materials
Teacher-provided learning material on Itslearning platform.
Teaching methods
-lectures
-workshops
-peer learning
Exam schedules
-
Pedagogic approaches and sustainable development
flipped learning, learning by doing, innovation pedagogy
Completion alternatives
-
Student workload
Learning assignments
Lessons and workshops 17 hour, independent work 118 hours
Assessment criteria, approved/failed
Failed:
Learning assignments are not completed, learning objectives are not achieved.
Approved:
Learning assignments are completed and returned according to the instructions.
Evaluation methods and criteria
Learning assignments need to be completed and returned according to the schedule.
(Communication and marketing plan, demonstration of packing)
Further information
The Itslearning platform as the main communication channel
Responsible teacher: heidi.salokangas@turkuamk.fi