Customer-centric marketing - testi (5cr)
Code: MS00CJ96-3006
General information
- Enrollment
- 01.01.2025
- Registration for the implementation has ended.
- Timing
- 01.05.2025 - 31.07.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Business
- Teaching languages
- Finnish
- English
- Degree programmes
- Joint Elective Studies
- Scheduling groups
- Avoimen AMK:n kiintiöpaikat - testiryhmä (Size: 100 . Open UAS : 100.)
- Small groups
- Open UAS quota - test
- Course
- MS00CJ96
Unfortunately, no reservations were found for the realization Customer-centric marketing - testi MS00CJ96-3006. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
H-5
Content scheduling
This field would contain the implementation details in English.
Objective
After completing the course, the student can
- acknowledge the principles of modern customer-centric marketing
- evaluate critically models of marketing and their applicability of them in the marketing of the decade 2020
- apply the principles of customer-centric marketing for an organization
- draft a customer-centric marketing plan and assess its effectiveness.
Content
- customer-centric marketing as a success factor
- customer-centricity in marketing models
- sustainable customer-centric marketing
- digital customer-centric marketing
- planning and evaluating customer-centric marketing.
Teaching methods
This is where information on learning methods would be in English