Customer-centric marketing - testi (5 cr)
Code: MS00CJ96-3006
General information
Enrollment
01.01.2025
Timing
01.05.2025 - 31.07.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- Finnish
- English
Degree programmes
- Joint Elective Studies
Scheduling groups
- Avoimen AMK:n kiintiöpaikat - testiryhmä (Size: 100. Open UAS: 100.)
Small groups
- Open UAS quota - test
Objective
After completing the course, the student can
- acknowledge the principles of modern customer-centric marketing
- evaluate critically models of marketing and their applicability of them in the marketing of the decade 2020
- apply the principles of customer-centric marketing for an organization
- draft a customer-centric marketing plan and assess its effectiveness.
Content
- customer-centric marketing as a success factor
- customer-centricity in marketing models
- sustainable customer-centric marketing
- digital customer-centric marketing
- planning and evaluating customer-centric marketing.
Teaching methods
This is where information on learning methods would be in English
Content scheduling
This field would contain the implementation details in English.
Evaluation scale
H-5