Marketing (5 cr)
Code: 3011141-1006
General information
- Timing
- 09.09.2015 - 31.12.2015
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 3 cr
- Virtual portion
- 2 cr
- Mode of delivery
- Blended learning
- Unit
- Engineering and Business
- Campus
- Salo IoT Campus
- Teaching languages
- English
- Seats
- 15 - 70
- Degree programmes
- Degree Programme in Business
- Teachers
- Kai Schleutker
- Course
- 3011141
Evaluation scale
H-5
Objective
Student gets a general view of marketing. The student understands the meaning of different means of marketing. The course also pays attention to the relationship between customer and company. The student internalises the stages of marketing thinking and the special characteristics of modern marketing attitude. The student gets readiness to assess the suitability of different competitive means in marketing for different marketing situations taking into account the theory of buying behaviour.
Content
Customer oriented marketing The marketing environment Consumer behaviour Segmentation The instruments of the marketing mix Campaign planning