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Business Foundation Studies (15cr)

Code: 3041205-1002

General information


Timing
01.09.2015 - 18.12.2015
Implementation has ended.
Number of ECTS credits allocated
15 cr
Local portion
10 cr
Virtual portion
5 cr
RDI portion
5 cr
Mode of delivery
Blended learning
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
English
Seats
30 - 50
Degree programmes
Degree Programme in International Business
Teachers
Emmanuel Querrec
Ajaya Joshi
Nicolas Le Grand
Course
3041205

Unfortunately, no reservations were found for the realization Business Foundation Studies 3041205-1002. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.

Evaluation scale

H-5

Objective

This study module will provide the student with foundation on how the business environment operates. We will also discuss the nature and the role of the entrepreneurial activity. After completing these studies the student is able toto perform a market research and identify market needsto find relevant and reliable data, and to process and analyse this data to enrich a market researchto carry out a macro level enviromental analysis and analyse the impacts of differentfactors on developingproducts, services and businessessto apply the 7 Ps of marketing to position a product or serviceto analyse business environment factors affecting financial decisions and financial goals of a businessto initiate a business idea creation activityto assess different kinds of approaches and business models to fulfill market needsto apply mathematics principles in business situationsto make use of IT tools to analyse quantitative and qualitative data, develop reports and presentations

Content

This module deals withfollowing themes:Basics of marketing and market analysisEntrepreneurship and business administrationIT toolsBusiness mathemathics

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