Marketing skills (5cr)
Code: 2051183-1003
General information
- Timing
- 01.09.2017 - 31.12.2017
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Teaching languages
- English
- Seats
- 10 - 50
- Degree programmes
- Master of Leadership and Service Design
- Teachers
- Otieno Mbare
- Course
- 2051183
Unfortunately, no reservations were found for the realization Marketing skills 2051183-1003. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
H-5
Objective
* understands the principles for a profitable and customer-focused activity within the chosen field of business
* is aware of different ways to influence in society and can support a company in its development by using new and stronger marketing communications
* can market the chosen field of business, its forms of activity and can act in a work community
* understands the importance of branding* is able to present to and communicate in writing, speech and visually with different target groups
Content
Content:
- planning, organizing and development of marketing activities
- marketing of services marketing for service design success
- branding