Digital Marketing (5 - 15cr)
Course unit code: KH00BG97
General information
- Credits
- 5 - 15 cr
Objective
Student understands the concept of multi channel marketing. S/he knows how to manage marketing and customers in digital environment and can apply the skills in various situations.
Content
Digital business environment
Search engine optimization
Creating action on the web site
Functional web site
Building networks in digital environment