Study Guide

Objective

After completing the course the student
- knows how to acquire information needed to develop business
- understands which methods to use in information gathering
- is able to use common data used in business decision-making situations
- can design a problem-solving approach to market research
- can assess the usefulness and relevance of the information collected

Content

- Role of intelligence in business development and decision-making
- Decision making as part of product development
- Different decision-making situations
- Qualitative and semi-qualitative methods of information gathering
- Quantitative methods and laboratory testing
- Applying and reasoning from the information obtained