Purchasing and Sales in IndustryLaajuus (5 cr)

Objective

In this course the student will focus on the central purchasing and sales operations. The student is then able to
- define the key concepts of personal selling and purchasing

- recognize the main areas of competence in sales and purchasing

- describe the basic operations of a sales and purchasing

Content

- hankintaprosessin vaiheet
- make or buy -päätökset
- Incoterms-lausekkeet
- ulkoistaminen
- myyntiprosessi
- asiakassuhteet B2B-kaupassa