Customer-Oriented Business, Marketing and Entrepreneurship (5 cr)
Code: KH00BS75-3001
General information
- Enrollment
- 02.07.2020 - 31.10.2020
- Registration for the implementation has ended.
- Timing
- 07.09.2020 - 31.12.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Teachers
- Marjo Kumpula
- Monica Tamminen
- Course
- KH00BS75
Evaluation scale
H-5
Content scheduling
Kurssi jakaantuu kolmeen osioon. Ensimmäisessä osassa asiakaslähtöinen yritystoiminta käytännössä, opiskelijat tutustuvat alueen yrityksiin ja havainnoivat niiden toimintaa eri työkalujen avulla sekä luovat havainnointiin perustuvan esityksen.
Toisessa osiossa markkinointi, opiskelijat asemoivat valitut yritykset suhteessa kilpaileviin yrityksiin ja luovat yrityksille halutun mielikuvatavoitteen. Näiden mielikuvien perusteella opiskelijat AIDA-kaavaa hyväksikäyttäen esitteen sekä mainoksia eri sosiaalisen median kanaviin seuraten tuloksia SEO analyysien avulla. Kolmannessa osiossa yrittäjyys, opiskelijat ideoivat oman yrityksensä, jonka he asemoivat asiakkaan mielikuviin ja laativat yritykselle käytännönläheisen markkinointiviestintäsuunnitelman.
Objective
The student can describe the requirements for a successful business. The student can communicate goals of a business to various interest groups of a business. The student is able to establish a marketing plan to reach customers. The student can describe a business idea.
Content
Business environment
Marketing
Business planning
Entrepreneurship
Exam schedules
Evidence from action (inquiry based and portfolio). No exams. The course is accomplished....return all the assignments
Pedagogic approaches and sustainable development
Action learning, teamwork, innovation pedagogy, dialogue and inquiry learning
Completion alternatives
Does not excist
Student workload
Assignments:
Project assignment, find new potential customer needs and develop a solution based on needs. Portfolio of assignments in customer-oriented business, marketing and business idea development.
24 hours contact
79 hours learning by doing
32 hours extracting theory from books, articles, videos and applying it into practice
Evaluation methods and criteria
Evidence from action (inquiry based and portfolio)
Failed (0)
The student has not been active in group work and has not been present in the lectures. There are fundamental flaws in know-how, activity and deliverables.
Assessment criteria, satisfactory (1-2)
The student is able to use business terms and theories when she/he is explaining his/her findings and observations. Can describe, classify and list. The output describes the phenomena, but does not contain deliberation or insights.
Assessment criteria, good (3-4)
The student understands the big picture and uses theories to describe it. Shows ability to apply some basic principles and is able to make combinations. Uses acquired materials.
Assessment criteria, excellent (5)
Määritellyt tavoitteet osaamiselle ovat toteutuneet
Further information
avoin amk 5 paikkaa