Customer-Oriented Business, Marketing and Entrepreneurship (5 cr)

realization.id

19173

realization.code

KH00BS75-3001

realization.startDate

07.09.2020

realization.endDate

31.12.2020

realization.enrollmentStart

02.07.2020

realization.enrollmentEnd

31.10.2020

realization.currentStatus

PUBLISHED

Teaching language

fi

realization.name

Customer-Oriented Business, Marketing and Entrepreneurship

Content

Business environment
Marketing
Business planning
Entrepreneurship

Further information

avoin amk 5 paikkaa

Further information

avoin amk 5 paikkaa

Objective

The student can describe the requirements for a successful business. The student can communicate goals of a business to various interest groups of a business. The student is able to establish a marketing plan to reach customers. The student can describe a business idea.

Evaluation methods and criteria

Evidence from action (inquiry based and portfolio)

Exam schedules

Evidence from action (inquiry based and portfolio). No exams. The course is accomplished....return all the assignments

Completion alternatives

Does not excist

Evaluation scale

H-5

Student workload

Assignments:
Project assignment, find new potential customer needs and develop a solution based on needs. Portfolio of assignments in customer-oriented business, marketing and business idea development.
24 hours contact
79 hours learning by doing
32 hours extracting theory from books, articles, videos and applying it into practice

realization.grade0Description

The student has not been active in group work and has not been present in the lectures. There are fundamental flaws in know-how, activity and deliverables.

realization.grade1Description

The student is able to use business terms and theories when she/he is explaining his/her findings and observations. Can describe, classify and list. The output describes the phenomena, but does not contain deliberation or insights.

realization.grade3Description

The student understands the big picture and uses theories to describe it. Shows ability to apply some basic principles and is able to make combinations. Uses acquired materials.

realization.grade5Description

Määritellyt tavoitteet osaamiselle ovat toteutuneet

International connections

Action learning, teamwork, innovation pedagogy, dialogue and inquiry learning

Content scheduling

Kurssi jakaantuu kolmeen osioon. Ensimmäisessä osassa asiakaslähtöinen yritystoiminta käytännössä, opiskelijat tutustuvat alueen yrityksiin ja havainnoivat niiden toimintaa eri työkalujen avulla sekä luovat havainnointiin perustuvan esityksen.
Toisessa osiossa markkinointi, opiskelijat asemoivat valitut yritykset suhteessa kilpaileviin yrityksiin ja luovat yrityksille halutun mielikuvatavoitteen. Näiden mielikuvien perusteella opiskelijat AIDA-kaavaa hyväksikäyttäen esitteen sekä mainoksia eri sosiaalisen median kanaviin seuraten tuloksia SEO analyysien avulla. Kolmannessa osiossa yrittäjyys, opiskelijat ideoivat oman yrityksensä, jonka he asemoivat asiakkaan mielikuviin ja laativat yritykselle käytännönläheisen markkinointiviestintäsuunnitelman.

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Number of ECTS credits allocated

5

realization.minCredits

5

realization.maxCredits

5

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boolean

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boolean

courseUnit.contentValidated

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courseUnit.learningUnitId

14949

courseUnit.type

COURSE_UNIT

courseUnit.state

ACTIVE

courseUnit.levelId

14949

courseUnit.learningUnitGroupCode

14949

courseUnit.educationPay

boolean

courseUnit.minOptionalityCredits

5

courseUnit.maxOptionalityCredits

5

courseUnit.modifiedBy

22288

courseUnit.organization

peppi

courseUnit.thesisBelongs

boolean