Tieto- ja viestintäteknologia asiakas- ja verkostosuhteiden johtamisessa (5cr)
Code: 3141056-1001
General information
- Timing
- 01.08.2015 - 31.12.2015
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Degree programmes
- Master of Entrepreneurship and Business Competence
- Teachers
- Liisa Sippel
- Eija Koivisto
- Course
- 3141056
Unfortunately, no reservations were found for the realization Tieto- ja viestintäteknologia asiakas- ja verkostosuhteiden johtamisessa 3141056-1001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
H-5
Objective
After completing this course the student is able to apply modern information and telecommunication technology (ICT) in the management of customer and stakeholder relationships is able to utilise Business Intelligence methods and tools when classifying and evaluating customer relationships is able to apply modern ICT technology in various kinds of customer interface situations and in marketing operations
Content
Core contents: application of information and telecommunication technology in customer relationships management the principles of the planning of Customer Relationships Management (CRM) systems Business Intelligence Systems Management the legislation concerning ICT based communication and customer relationships information gathering and exploitation