Study guide
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Autumn 2018

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Year of study 1
Search for study unit: ECTS 1 1A 1S 1 2 3 4 5
Strategic change management in the digital age 5
 
     
Customer experience development 5
 
     
Measurement in digital channels 5
 
     
Customer acquisition in digital channels 5
 
   
Digital processes and tools in marketing and sales 5
 
   
Key points of a successful webshop 5
 
   
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ECTS credits per period / semester / academic year 30 15 15 8 8 5 5 5

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

Programme description

Competence objectives

Pedagogic approaches

Assessment