Study guide
Study guide
Study guide
Autumn 2018
| Search for study unit: | ECTS | 1 | 1A | 1S | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|---|---|---|---|
| Strategic change management in the digital age | 5 | ||||||||
| Customer experience development | 5 | ||||||||
| Measurement in digital channels | 5 | ||||||||
| Customer acquisition in digital channels | 5 | ||||||||
| Digital processes and tools in marketing and sales | 5 | ||||||||
| Key points of a successful webshop | 5 | ||||||||
| 30 | 15 | 15 | 7.5 | 7.5 | 5 | 5 | 5 | ||
| ECTS credits per period / semester / academic year | 30 | 15 | 15 | 8 | 8 | 5 | 5 | 5 |
Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.