•   Certification Studies in Inbound Marketing KH00BG90-3004 01.09.2021-31.12.2021  3 credits +-
    Competence objectives of study unit
    After completing the course the student
    - understands the principles of inbound marketing
    - can create inbound marketing campaigns
    - achieves official HubSpot Inbound Marketing certification.
    Content of study unit
    Inbound marketing fundamentals

    SEO

    Content creation

    Blogging and social media

    Conversion

    email marketing and closing
    Teacher(s) in charge

    Timo Luukka

    Learning material

    HubSpot material available through its
    Written report

    Learning methods

    Certification course and test on partner web site.
    Personal report IN STUDENT'S OWN WORDS returned to its.

    Objects, timing and methods of assessment

    Grading based on student receiving the certification diploma and the written report.
    Grade based on the content and matureness of the written report.

    Teaching language

    Finnish

    Timing

    01.09.2021 - 31.12.2021

    Enrollment date range

    01.09.2021 - 31.12.2021

    Responsible unit

    Liiketalous (not translated)

    Additional information

    If problems, please contact timo.luukka@turkuamk.fi

    Degree Programme(s)

    Degree Programme in Business

    Campus

    Location-independent

    Share of online studies

    3 credits

    Assessment scale

    H-5

    Alternative methods of attainment for implementation

    No optional way to pass the course

    Exam dates and retake possibilities

    Every second month

    Pedagogic approaches

    Self study

    Student's schedule and workload

    Watch video
    Take and pass certification exam
    Write personal report on course content
    Workload 81 hours

    Content scheduling

    IMPORTANT! In order to be accepted in its, please contact the teacher afetr registering for the course.

    Ongoing online course. A new course starts every second month
    •inbound marketing fundamentals
    •SEO
    •content creation
    •blogging and social media
    •conversion
    •email marketing and closing

    Assessment criteria
    Failed (0)

    No certificate diploma.
    No report or report of very poor quality.

    Assessment criteria – satisfactory (1-2)

    Certificate diploma.
    Report contains only basic information on course content and no reflection from the student's part.

    Assessment criteria – good (3-4)

    Certification diploma.
    Written report covers course content well and student reflects on the application of the learned material.

    Assessment criteria – excellent (5)

    Certification diploma.
    Written report covers course content well and student's reflection on the course content shows deep understanding and ability to apply the learned material.