Study Guide

Objective

Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.

Content

Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation

International connections

Innovation Pedagogy

Student workload

Contact lectures, workshops and preparation for classes: 80h.
Self-study and online assignments: 30h.
Group work: 25h.

Evaluation scale

H-5

Assessment criteria, fail (0)

The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.

Assessment criteria, satisfactory (1-2)

The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear

Assessment criteria, good (3-4)

The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.

Objective

Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.

Content

Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation

Materials

Individually chosen during inquiries
Chosen by the Teams

Teaching methods

Inquiry Based Learning
Team learning
Project Based Learning
Learning by Doing

Exam schedules

No exams
No possibility to improve tasks after Dead Lines.

International connections

CDIO pedagogy
Peer Learning

Completion alternatives

Not awailable

Student workload

Indiividual and team tasks
Portfolio of learning
40 hours Lectures/Work Shops
40 Individual inquiries and tasks
25 Teamwork
30 Reading assignment

Evaluation scale

H-5

Assessment methods and criteria

Individual and group tasks
Peer-evaluations
Individual portfolio of learning
Evidence of learning
Evidence of improved Competences and Skills

Assessment criteria, fail (0)

The student has not actively participated in classes and group work. The student has serious deficiencies in knowledge, performance, or results. For example, there is a lack of self-directed information search, or the required literature has not been read or the required tools, methods, and theories have not been utilized in assignments or non-participation in the required presentations or assignments are completely missing or they have been returned late. COPYING of any kind is not allowed and will result in rejection of the course and possibly other sanctions.

Assessment criteria, satisfactory (1-2)

Evaluation criteria - satisfactory (1-2)

The assignments have been returned on schedule, but they are very narrow and incomplete. Or there are major flaws in the performances.

The student uses key concepts and basic theories when explaining his findings and observations. Student can describe, classify, and list things. The outputs are descriptive, but do not contain students' own reflection or insights. Individual theories or practical observations are not linked to a larger whole.

Assessment criteria, good (3-4)

Evaluation criteria - good (3-4)

The tasks have been returned in time, and they are extensive and good, theories have been utilized, and instructed methods and tools have been used. Theory and references have been used correctly. And the presentations of learnings are meritorious.

The student understands entities and uses theory to describe them. Shows the ability to apply some principle related to the subject area and combines things. Uses the material and theory she has acquired in completing tasks.

Assessment criteria, excellent (5)

Evaluation criteria - Excellent (5)

There are special merits in completing tasks and they are extensive and thorough.

The student sees critical success factors, understands theories, and presents her findings with justification. The student can see development areas and is a critical thinker. Can analyze cause-and-effect relationships and handle things insightfully. High-quality background material has been searched for, found and its use is justified.

Objective

Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.

Content

Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation

Materials

All materials available in ItsLearning

Teaching methods

Lectures
Group work
Independent work

International connections

Innovation Pedagogy

Student workload

Contact lectures, workshops and preparation for classes: 40h.
Self-study and online assignments: 60h
Group work: 35h.

Content scheduling

Course introduction and key concepts
12.1. 12:00-15:00 Introduction to ChatGPT
18.1. 12:00-15:00 Strengths, weaknesses, risks and opportunities of AI
25.1. 12:00-15:00 Content production with AI
2.2. 12:00-15:00 Marketing with AI
8.2. 12:00-15:00 Search engine and AI
15.2. 12:00-15:00 Business development and strategy
7.3. 12:00-15:00 Course wrap and project presentations

Further information

ItsLearning and email

Evaluation scale

H-5

Assessment methods and criteria

Group work 20%
Weekly assignments 30%
Final project 50%

Assessment criteria, fail (0)

The student has shown a very limited understanding of the potential and limitations of AI. The student has not demonstrated the ability to apply their knowledge and understanding of AI to business. The student has demonstrated a very limited ability to understand relevant information to make decisions about the selection of AI tools. The student is unable to communicate their ideas to others using the tools. The content produced by the AI tools is not usable.

Assessment criteria, satisfactory (1-2)

The student has demonstrated a limited understanding of the potential and limitations of AI. The student demonstrates some ability to apply their knowledge and understanding of AI to business. The student has demonstrated limited ability to understand relevant information to make decisions about the choice of AI tools. Students is able to communicate their ideas to others using the tools. The content produced using AI tools is mostly usable.

Assessment criteria, good (3-4)

The student has demonstrated knowledge and understanding of the potential and limitations of AI. The student demonstrates the ability to apply their knowledge and understanding of AI to some extent to business development. The student will demonstrate the ability to gather and interpret relevant information to make judgements involving reflection on what is required for the tasks. Students will be able to communicate their ideas to others in a clear and professional manner. The content produced using AI tools are mostly logical and planned.

Assessment criteria, excellent (5)

The student has demonstrated a high level of knowledge and understanding of the potential and limitations of AI. The student demonstrates the ability to apply their knowledge and understanding of AI to business development. The student demonstrates a very good ability to gather and interpret relevant information to make judgements that include reflection on what is required in the tasks. The student will be able to communicate their ideas to others in a clear and professional manner. Most of the content produced by AI is logical and well designed.

Objective

Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.

Content

Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation

Evaluation scale

H-5

Objective

Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.

Content

Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation

International connections

Innovation Pedagogy

Student workload

Contact lectures, workshops and preparation for classes: 40h.
Self-study and online assignments: 60h
Group work: 35h.

Evaluation scale

H-5

Assessment criteria, fail (0)

The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.

Assessment criteria, satisfactory (1-2)

The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear

Assessment criteria, good (3-4)

The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.

Objective

Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.

Content

Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation

Evaluation scale

H-5

Objective

Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.

Content

Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation

Evaluation scale

H-5

Objective

Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.

Content

Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation

Completion alternatives

-

Content scheduling

A more detailed schedule will be updated here in January.

Until then, here is a brief plan for the Spring 2022 course implementation:

Independent study, weekly online sessions,
face-to-face sessions on 5-6 days at Kupittaa campus in the end of April.
Independent work in the beginning of May.

Evaluation scale

H-5

Assessment methods and criteria

Will be updated here in January