Study Guide

Objective

Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.

Content

Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation

Materials

Individually chosen during inquiries
Chosen by the Teams

Teaching methods

Inquiry Based Learning
Team learning
Project Based Learning
Learning by Doing

Exam schedules

No exams
No possibility to improve tasks after Dead Lines.

International connections

CDIO pedagogy
Peer Learning

Completion alternatives

Not awailable

Student workload

Indiividual and team tasks
Portfolio of learning
40 hours Lectures/Work Shops
40 Individual inquiries and tasks
25 Teamwork
30 Reading assignment

Evaluation scale

H-5

Assessment methods and criteria

Individual and group tasks
Peer-evaluations
Individual portfolio of learning
Evidence of learning
Evidence of improved Competences and Skills

Assessment criteria, fail (0)

The student has not actively participated in classes and group work. The student has serious deficiencies in knowledge, performance, or results. For example, there is a lack of self-directed information search, or the required literature has not been read or the required tools, methods, and theories have not been utilized in assignments or non-participation in the required presentations or assignments are completely missing or they have been returned late. COPYING of any kind is not allowed and will result in rejection of the course and possibly other sanctions.

Assessment criteria, satisfactory (1-2)

Evaluation criteria - satisfactory (1-2)

The assignments have been returned on schedule, but they are very narrow and incomplete. Or there are major flaws in the performances.

The student uses key concepts and basic theories when explaining his findings and observations. Student can describe, classify, and list things. The outputs are descriptive, but do not contain students' own reflection or insights. Individual theories or practical observations are not linked to a larger whole.

Assessment criteria, good (3-4)

Evaluation criteria - good (3-4)

The tasks have been returned in time, and they are extensive and good, theories have been utilized, and instructed methods and tools have been used. Theory and references have been used correctly. And the presentations of learnings are meritorious.

The student understands entities and uses theory to describe them. Shows the ability to apply some principle related to the subject area and combines things. Uses the material and theory she has acquired in completing tasks.

Assessment criteria, excellent (5)

Evaluation criteria - Excellent (5)

There are special merits in completing tasks and they are extensive and thorough.

The student sees critical success factors, understands theories, and presents her findings with justification. The student can see development areas and is a critical thinker. Can analyze cause-and-effect relationships and handle things insightfully. High-quality background material has been searched for, found and its use is justified.