Creativity and Innovativeness (5 op)
Toteutuksen tunnus: 3041234-3011
Toteutuksen perustiedot
Ilmoittautumisaika
02.12.2023 - 31.01.2024
Ajoitus
02.01.2024 - 23.05.2024
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Tekniikka ja liiketoiminta
Toimipiste
Kupittaan kampus
Opetuskielet
- Englanti
Koulutus
- Tuotantotalouden koulutus
Opettaja
- Timo Linnossuo
Ryhmät
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PTUTAMS22Tuotantotalous, Myynti S22
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LIPATMODTechnicalSalesManagementMOD Technical Sales Management
- 11.01.2024 09:00 - 13:00, Creativity and Innovativeness 3041234-3011
- 18.01.2024 09:00 - 13:00, Creativity and Innovativeness 3041234-3011
- 25.01.2024 09:00 - 13:00, Creativity and Innovativeness 3041234-3011
- 01.02.2024 09:00 - 13:00, Creativity and Innovativeness 3041234-3011
- 08.02.2024 09:00 - 13:00, Creativity and Innovativeness 3041234-3011
- 15.02.2024 09:00 - 13:00, Creativity and Innovativeness 3041234-3011
- 29.02.2024 09:00 - 13:00, Creativity and Innovativeness 3041234-3011
- 07.03.2024 09:00 - 13:00, Creativity and Innovativeness 3041234-3011
- 14.03.2024 09:00 - 13:00, Creativity and Innovativeness 3041234-3011
- 21.03.2024 09:00 - 13:00, Creativity and Innovativeness 3041234-3011
Tavoitteet
Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.
Sisältö
Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation
Arviointiasteikko
H-5