Creativity and Innovativeness (5 op)

Arviointiasteikko

H-5

Tavoitteet

Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.

Sisältö

Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation

Oppimateriaalit

Individually chosen during inquiries
Chosen by the Teams

Opetusmenetelmät

Inquiry Based Learning
Team learning
Project Based Learning
Learning by Doing

Tenttien ajankohdat ja uusintamahdollisuudet

No exams
No possibility to improve tasks after Dead Lines.

Kansainvälisyys

CDIO pedagogy
Peer Learning

Toteutuksen valinnaiset suoritustavat

Not awailable

Opiskelijan ajankäyttö ja kuormitus

Indiividual and team tasks
Portfolio of learning
40 hours Lectures/Work Shops
40 Individual inquiries and tasks
25 Teamwork
30 Reading assignment