Personal Branding and Influencer Economy (5op)
Toteutuksen tunnus: C-02472-5D00DY02-3001
Toteutuksen perustiedot
- Ilmoittautumisaika
- 16.04.2025 - 15.10.2025
- Ilmoittautuminen toteutukselle on käynnissä.
- Ajoitus
- 01.10.2025 - 31.12.2025
- Toteutus ei ole vielä alkanut.
- Opintopistemäärä
- 5 op
- Korkeakoulu
- Seinäjoen ammattikorkeakoulu, SeAMK Seinäjoki, Frami
- Opetuskielet
- englanti
- Paikat
- 0 - 150
- Opintojakso
- C-02472-5D00DY02
Toteutukselle Personal Branding and Influencer Economy C-02472-5D00DY02-3001 ei valitettavasti löytynyt varauksia. Varauksia ei ole mahdollisesti vielä julkaistu tai toteutus on itsenäisesti suoritettava.
Arviointiasteikko
1-5
Tavoitteet
Students recognize te central concepts related to self-branding and influencer economy. Students are able to identify central characteristics and actors and to analyze the role of personal branding in professional and commercial contexts. Students are able to plan, construct and analyze their own self-branding strategies. Students are able to analyze the social capital of influencers and engagement in different platforms. Student can define the concept and analyze effects of image management and its relation with crisis communication.
Sisältö
-Central concepts of personal branding and influencer economy -Self-branding strategies -Image management -Platformization -Actors, categories, networks and communication related to self-branding and influencers -Legal aspects of Influencer marketing