Concept planning (5 cr)
Code: 2081183-3001
General information
Enrollment
04.08.2018 - 06.11.2018
Timing
06.11.2018 - 29.11.2018
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Arts Academy
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
16 - 24
Degree programmes
- Degree Programme in Media Arts
Teachers
- Minna Teittinen
Groups
-
PMEDIS17masu
Objective
During the course unit the students are able to recognize the meaning and the elements of a decent marketing concept. They are also able to create marketing oriented concepts for different kinds of products and services.
Content
concept planning elements and process
Evaluation scale
H-5