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The Means and Objectives of Communication (5 cr)

Code: 2081319-3001

General information


Enrollment

02.12.2019 - 31.01.2020

Timing

25.02.2020 - 26.03.2020

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Arts Academy

Campus

Kupittaa Campus

Teaching languages

  • Finnish

Seats

0 - 25

Degree programmes

  • Degree Programme in Media Arts

Teachers

  • Jussi Kokkola

Teacher in charge

Jussi Kokkola

Objective

.

Content

The course introduces you to how the reputation, profile and image of companies and communities are built. The key is to understand the role of different affiliates and target groups and to be able to produce meaningful stories for different audiences. The course deals with content planning and conceptualization and introduces students to crisis communication, the basics of communication design and measurement of communication.

Evaluation scale

H-5