Basics of Marketing (5 cr)
Code: 2081321-3003
General information
Enrollment
25.08.2020 - 30.09.2020
Timing
02.09.2020 - 02.12.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Arts Academy
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
16 - 25
Degree programmes
- Degree Programme in Media Arts
Teachers
- Minna Teittinen
Teacher in charge
Minna Teittinen
Groups
-
PMEDIS20masnPMEDIS20 mainonnan suunnittelu
Objective
After completing the course, the student has the competence to:
- describe the starting points and areas of marketing thinking
- describe the key concepts, practices and means of marketing
- Define the importance of marketing and the role of your business in your field
- Define the design elements and meaning of customer-oriented marketing
Content
.
Evaluation scale
H-5