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Basic Studies in Marketing Communications (5 cr)

Code: 2081322-3005

General information


Enrollment

15.01.2023 - 09.02.2023

Timing

09.02.2023 - 06.04.2023

Number of ECTS credits allocated

5 op

Virtual portion

1 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Arts Academy

Campus

Kupittaa Campus

Teaching languages

  • Finnish

Seats

12 - 22

Degree programmes

  • Degree Programme in Media Arts

Teachers

  • Minna Teittinen

Teacher in charge

Minna Teittinen

Groups

  • PMEDIS22masu
  • PMEDIS22tupr

Objective

After completing the course, the student has the competence to:
- define and describe the different forms of marketing communications, media and communication tools
- Analyze and select customer-oriented communication tools in marketing communications design

Content

.

Evaluation scale

H-5