Marketing (5 cr)
Code: 3011141-3002
General information
Enrollment
04.06.2021 - 12.09.2021
Timing
01.08.2021 - 25.12.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Teachers
- Monica Tamminen
Groups
-
MLIITAS20
Objective
Student gets a general view of marketing. The student understands the meaning of different means of marketing. The course also pays attention to the relationship between customer and company. The student internalises the stages of marketing thinking and the special characteristics of modern marketing attitude. The student gets readiness to assess the suitability of different competitive means in marketing for different marketing situations taking into account the theory of buying behaviour.
Content
Customer oriented marketing The marketing environment Consumer behaviour Segmentation The instruments of the marketing mix Campaign planning
Evaluation scale
H-5