Event Marketing and Sales Promotion (5 cr)
Code: 3011609-3002
General information
Enrollment
04.08.2018 - 02.09.2018
Timing
03.09.2018 - 31.07.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Taru Kankaanpää
- Timo Linnossuo
Groups
-
PLIISS17BA
Objective
Student is able to plan and implement an event in a goal-oriented way. He/She is able to define target groups and choose appropriate marketing actions and channels. Student can implement the project within the practical framework and produce value added content to the customer.
Content
Planning and implementing an event.
Evaluation scale
H-5