Digital Marketing 2 (5 cr)
Code: 3011614-3006
General information
Enrollment
02.12.2019 - 28.01.2020
Timing
01.01.2020 - 31.07.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Salo IoT Campus
Teaching languages
- Finnish
Seats
10 - 45
Degree programmes
- Degree Programme in Business
Teachers
- Kai Schleutker
Groups
-
MLIISS18Liiketalouden monimuotokoulutus, syksy 2018
Objective
Student
- is able to use appropriate channels and actions in order to drive traffic to a web-site
- is able to identify and create good contents on web-pages
- knows means to create customer contacts and collect customer register via web-site
- knows the potential of viral marketing
- perceives the potential of various social media platforms
Content
- Conducting traffic to a web-page
- Content marketing
- Social media
Evaluation scale
H-5