Study Guide

Objective

After completing the course the student
- can evaluate market opportunities for international business
- is able to make a business plan or proposal for internationalizing a business.

Content

- case studies highlighting the requirements and possibilities of international business
- analysis of successes and failures in the international markets

Materials

Hollensen, S., 2014 or 2017. Global Marketing. Sixth or seventh ed.London: Pearson Education .

Other materials and articles provided in the course.

Teaching methods

Independent reading and preparations for the class, working at the class in smaller groups, brief introductions to the topic and discussions, case studies, visitors.
BYOD for each session as the course books & internet access are needed to work in groups.
Smaller assignments and final concluding assignment

Exam schedules

The course is based on assignments and there is no exam.

International connections

Independent studies, flipped learning, case study analysis, and project based learning.

Student workload

The contact session activities support the final concluding assignment.
The course includes graded assignments and assignments which need to be completed.

Content scheduling

The course will start on week 38 includes 9 contact sessions.

The course consists of the following topics:
- Cultural factors and business practices affecting international business operations
- Decision to internationalize, opportunities and risks
- Market selection
- Market entry strategies
- Product and price strategy

Evaluation scale

H-5

Assessment methods and criteria

The assessment is based on the completion of the given tasks, attendance and active participation in contact sessions and group work.
All the given assignments need to be completed with acceptable level to be able to pass the course.
The course includes assignments which will not be graded separately, but will be taken into account in the final grade.
Late returns affect grading:
If the graded task (0-5) is returned late, the grade will be reduced by 1.
If the graded task (0-2) is returned late, the grade will be 0 (still needs to be completed with acceptable level to pass the course).

Assessment criteria, fail (0)

All assignments are not returned and completed with acceptable level.

Assessment criteria, satisfactory (1-2)

The student has basic understanding of international business theories and cross-cultural business practices and is able to apply the key concepts in case studies and plans.

All assignments are returned with acceptable level.

Assessment criteria, good (3-4)

The student has a good understanding of international business theories and business practices and applies them when analysing or creating a plan or a proposal for internationalizing a business.

All assignments are returned according to the instructions and on time. The outputs show ability to search for information and to focus on key points. Active contribution to group functioning and willingness to share own ideas and experiences with the others.

Assessment criteria, excellent (5)

The student has an excellent understanding of international business theories and business practices and applies them when analysing or creating a plan or a proposal for internationalizing a business. The analysis or a plan includes justified arguments and suggestions.

All assignments are returned according to the instructions and on time. The outputs show ability to search for information from several sources, evidence of insight and capacity for argumentation. Drives others to act, takes responsibility and develops own and group activities.