Business Model Generation, Alexander Osterwalder &Yves Pigneur.
During the course we use mostly collaborative learning methods, such as:
-book circle and sharing and building knowledge
-professional company cases for group work as well as presentations of the results
-peer evaluation of book reflections and group work
-peer and self reflection of group work.
Subjects of evaluation:
Reading of book and writing a book reflection 25 %
Writing and presenting a business plan 25 %
Presentation of organizing and leading marketing 25 %
Marketing video of the new service/product 25 %
The activity of the student during the lectures and in the group work can affect the final course grade positively or negatively.
Means of evaluation:
04.10.2021 - 08.12.2021
01.06.2021 - 11.10.2021
Liiketalous (not translated)
The first 50 students that enroll are accepted to the course.
Degree Programme in Business
Collaborative and professional construction, sharing and learning of new knowledge according to innovation pedagogy.
The course is 5 ECTS = 135 hours of work. The work consists of:
-reading of theory independently
-writing a book reflection and giving feedback on another student´s reflection
-attending 8 lectures
-independent group work.
Business model analysis
Innovation and planning of new business model/service
Leading and managing marketing
Creation and presentation of new service in a marketing video.
The course starts with a pre task 4.10.2021. Lectures week 42-49 . The first 50 students that enroll will be accepted to the course.
If one of the subjects for evaluation is failed, the whole course if failed.
The student follows the instructions, but he/she does not present independent solutions.
The subjects of evaluation do not bring new ideas or additional value.
The presentations are standard performances.
The language and the professional impression of the written final business plan is adequate.
The student does poor group work and is not active in class
The student works well independently and in group and uses professional knowledge.
Both subjects of evaluation are goal oriented and useful.
The foundation of knowledge and the choice and implementation of facts is versatile and fits the purpose.
The presentations are clear and innovative.
Group work is dialogical and active.
The student shows good activity in class.
The language and the professional impression of the written business plan is good.
The students know how to implement facts and the subjects of evaluation are innovative and useful.
The foundation of knowledge is versatile and references have been used critically.
The theoretical conclusions are based on knowledge and essential facts and contains student´s own reflection.
Presentations are attractive, creative and inspirational.
Group work is dialogical, innovative and active.
The student shows great activity in class.
The language and the professional impression of the business plan is excellent.