Study Guide

Objective

Having completed the course the student is able to
- Identify different business models specific for the digital domain
- Develop different business models in the digital business domain
- Examine product/service and go-to-market processes

Content

- Case studies of digital business models

Materials

- e-book(s), articles, podcast(s)

- lessons material and one's own notes

Osterwalder, A., Pigneur, Y., Bernarda, G. & Smith, A. (2014). Value proposition design. Wiley.

Luchs, M., Swan, S. & Griffin, A. (2016). Design thinking: New product development essentials from the PDMA. Wiley. (Chapters 1, 2, 3 & 4)

Teaching methods

- The students study the theoretical background at home
- Lectures, teacher/student interaction online and group work
- Team discussions, sharing and reflection
- Reading materials and podcast(s)

Exam schedules

No exam.

Student workload

Students work in small groups and create a productization project for a real or imaginary organization. Groups write a final report and record a video presentation about the project.

- Contact lessons 2 x 1 h
- Small group meetings 1 h per group
- Group work
- Individual work

The amount of effort is about 135 h = 5 credits

Content scheduling

The course contains topics like productization process, product development and design thinking.

There is a pre-assignment in the course. The brief will be emailed in week 40 to the enrolled students.

Timing 13.10.-8.12.

13.10.2022 16:00:00 - 17:00:00 - Kick-off lecture (week 41)
25.10.2022 15:00:00 - 18:00:00 - Small groups (week 43)
26.10.2022 15:00:00 - 19:00:00 - Small groups (week 43)
08.12.2022 16:00:00 - 17:00:00 - Lecture and G&A about the group work

Evaluation scale

H-5

Assessment methods and criteria

The assessment is based on the completion of the given group work, attendance and active participation in online meetings.

All the given assignments (pre-assignment, group report, group presentation video, peer reviews) need to be completed to be able to pass the course.

If the group report is returned late, the grade will be reduced by 1.

Assessment criteria, fail (0)

No final group report, peer reviews or pre-assignment delivered. No attendance at AGM and SGM.

Assessment criteria, satisfactory (1-2)

Group report do present results but there is lack factual foundation, it is superficial and not well argued for. Used language, structure, style and content of returned report is moderate.

Peer reviews done sloppy. Pre-assignment completed successfully.

Assessment criteria, good (3-4)

Group report include results which are well presented, are based on facts and are well argued for. Report include all the given topics and discussion of the strengths and weaknesses of the work done. Work is based on the theoretical content and models presented in the course. Work shows critical thinking and source materials are well used. Good structure, style, and content of returned report.

Peer reviews done well. Pre-assignment completed successfully.

Assessment criteria, excellent (5)

Report is high quality content wise and the product/service idea is innovative. Report contains all the given topics, in-depth analysis, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content presented in the course literature and materials. Excellent structure, style, and content of returned report. All produced materials are showing excellent quality and conclusions are made. Group work shows critical thinking.

Peer reviews are profound and high-quality. Pre-assignment completed successfully.