Entrepreneurship and Marketing (6 cr)
Code: 3101209-3001
General information
Enrollment
04.08.2018 - 31.10.2018
Timing
03.09.2018 - 02.11.2018
Number of ECTS credits allocated
6 op
Virtual portion
4 op
RDI portion
2 op
Mode of delivery
34 % Contact teaching, 66 % Distance learning
Unit
Engineering and Business
Campus
Sepänkatu
Teaching languages
- Finnish
Seats
10 - 40
Degree programmes
- Purchasing and Sales Management Programme
Teachers
- Anne Leinovaara-Matomäki
Groups
-
MHAMYS18
Objective
The student can describe the requirements for a successful business. The student can communicate goals of a business to various interest groups of a business. The student is able to establish a marketing plan to reach customers. The student can describe a business idea and establish a plan for starting and organizing a business..
Content
- Entrepreneurship
- Business environment
- Customer orientation and marketing
- Planning, establishing and organizing a business
Evaluation scale
H-5