Study Guide

Objective

This course aims to provide an overview of the new product/service development process starting in front-end innovation and ending in the release phase. It will give the students a deep understanding in how a service or product is conceptualized and finally launched to the market.
After completing the course the student
- understands the new product or service development process and the role of different kind of innovations to business development
- knows the different innovation models and their specific features
- is able to use the different models for business development and concept/new product and service creation
- is able to understand the linkages between the company strategy, leadership and effective innovation management
- is able to create working environments and cultures that inspire people for innovation development
- understands the importance of successful adoption of diffusion of innovations

Content

Contents:
- elements of new product development/innovation process
- adoption and diffusion of innovations
- recent innovation models
- sustainability of innovations, measuring innovation success
- innovation in different contexts (low-tech, high-tech and service industries)

Materials

Trott, Paul, 2013. Innovation Management and New Product Development, Financial Times/ Prentice Hall - M.U.A
Ries, Eric, 2011. The Lean Startup, Penguin Books
Morris, L. 2011. The Innovation Master Plan - the CEOs guide to innovation, www.innovationlabs.com, erityisesti Chapters 1, 4, 5 ja 6.
Dodgson, Mark, Gann, David M., Salter, Ammon 2008. Management of Technological Innovation: Strategy and Practice, OUP Oxford
Mello, Sheila Mackey, Wayne Lasser, Ronald Tait, Richard 2005. Value Innovation Portfolio Management, J. Ross Publishing Inc.
Alzira Salama, 2011. Creating and Re-Creating Corporate Entrepreneurial Culture, Routledge, Gower
Goodman, M., Dingli, S., 2013. Creativity and Strategic Innovation Management, Routledge, New York, NY
More reading materials in Optima.

Teaching methods

The course consists of two 8 hour contact days, individual and group assignments work and peer reviews and also self-assessments. Assignments and student groups will be introduced and discussed during the contact days. Feedback and discussion in contact day lectures and also in Optima learning environment.

Exam schedules

There is no exam in this course.

International connections

The course uses constructivist learning, in which new theories and practices learned are applied to the individual's previous knowledge and experience. The lectures deal with modern innovations, their theories, models and their applications in different organizations. Contact teaching aims to be conversational and student-centered. Students apply their own professional experience and new learning to solve real-life problems of different assignments given during the course.

Student workload

Contact days will cover 2x 8 h, learning assignment, peer/self-assessments 47h and group/project worj 70h of indivial student work. Total about 133 h.
The workload measurement is indicative of the average workload required to achieve the objectives of the course with score 3/5. Depending on the student's prior knowledge and experience, the workload may be less or more. The knowledge acquired in the course is assessed through assignments and other achievements, not by the number of hours worked.

Content scheduling

The contact days will be together with course 3191040 Innovaatiojohtaminen (group:YLIKES19) participants.
The Optima learning environment for the course will open by the end of September and will include a Preliminary Assignment (self-assessment).

Course Content:
Innovation competences
Economic growth and innovations, the big picture
Innovation history and drives, innovation indexes and metrics
Innovation types, context, innovations in products/services, in different business and organizations
Radical disruptive innovations, open/closed innovation model, innovation s-curve, ecosystems
Enabling technologies, digital platform economy
Idea generation, product development process, project portfolio management
Innovation processes, Lean startup process, innovation strategy
Innovation culture
Trends

Evaluation scale

H-5

Assessment methods and criteria

Assignments will be assessed with scale 0-5 where 0 is failed. All the assignments need to be passed in due time, and the course grade will be average from the assignments. Student missing a contact day is expected to complete a given compensation assignment on the contact day topics.

Assessment criteria, fail (0)

Student has not completed assignments work and other given tasks acceptably in due time.

Assessment criteria, satisfactory (1-2)

The assignment work shows that student is managing the basic concepts and theories of innovation management.

Assessment criteria, good (3-4)

Student is managing well the theories and concepts of innovation management and is applying the knowledge to the benefit of his/her organization and other stakeholders. Student is using well the given literature and apply it to given assignments.

Assessment criteria, excellent (5)

Student is managing the theories and concepts of innovation management outstandingly and is applying the knowledge to the benefit of the organization and other stakeholders. Student is able to use the given literature in excellent way and is capable finding and applying relevant additional professional and scientific information sources creating new valuable viewpoints. The student demonstrates significant initiative, brings forward validated new ideas and inspires others with his or her innovation management capabilities.