Persuasive Communication (5 cr)
Code: 3191050-3003
General information
Enrollment
02.06.2020 - 14.09.2020
Timing
14.09.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Engineering and Business
Teaching languages
- Finnish
Seats
16 - 30
Degree programmes
- Master of Business Administration, Business Development
Teachers
- Paula Aali
Objective
After completing the course, the students can
- describe social decision?making mechanisms and follow decision?making in their field
- supervise the interests of their field
- lobby and promote objectives through public affairs
- network and interact with decision?makers, authorities, organisations, and stakeholders in their field
- utilise channels of influence and apply public affairs in their activities
Content
- stakeholders and channels of influence
- social decision?making
- social supervision of interests
- methods for practising public affairs
- networking
Content scheduling
After completing the course, the students can
•describe social decision?making mechanisms and follow decision?making in their field
•supervise the interests of their field
•lobby and promote objectives through public affairs
•network and interact with decision?makers, authorities, organisations, and stakeholders in their field
•utilise channels of influence and apply public affairs in their activities
Contents
•stakeholders and channels of influence
•social decision?making
•social supervision of interests
•methods for practising public affairs
•networking
Evaluation scale
H-5