Leadership of Customer and Network Relationships (5 cr)
Code: 3191051-3002
General information
Enrollment
02.12.2019 - 28.01.2020
Timing
28.01.2020 - 31.07.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Teaching languages
- Finnish
Degree programmes
- Master of Business Administration, Business Development
Teachers
- Marita Antikainen
- Eija Koivisto
Groups
-
YLIKES19
Objective
After completing this course the student
- knows the current issues and research trends concerning the management of customer and network relationships
- is able to evaluate and apply the recent research results when managing customer relationships and developing business concepts
- is able to operate succesfully in different kind of customer or stakeholder relationships management and development positions
Content
Contents:
- developments of customer relationships management thinking and the theoretical discussion
- different stages of customer relationships and the methods and tools to maintain and develop customer relationships
- different types of networks and network relationships and the problematics related to managing them
Evaluation scale
H-5
Qualifications
Basic business studies