Study Guide

Objective

After completing the course the student
- understands the principles of inbound marketing
- can create inbound marketing campaigns
- achieves official HubSpot Inbound Marketing certification.

Content

Inbound marketing fundamentals
SEO
Content creation
Blogging and social media
Conversion
email marketing and closing

Materials

HubSpot material available through Optima
Written report

Teaching methods

Certification course and test on partner web site.
Personal report IN STUDENT'S OWN WORDS returned to Optima.

Exam schedules

Every second month

International connections

Self study

Completion alternatives

No optional way to pass the course

Student workload

Watch video
Take and pass certification exam
Write personal report on course content
Workload 81 hours

Content scheduling

Ongoing online course. A new course starts every second month
•inbound marketing fundamentals
•SEO
•content creation
•blogging and social media
•conversion
•email marketing and closing

Further information

If problems, please contact timo.luukka@turkuamk.fi

Evaluation scale

H-5

Assessment methods and criteria

Grading based on student receiving the certification diploma and the written report.
Grade based on the content and matureness of the written report.

Assessment criteria, fail (0)

No certificate diploma.
No report or report of very poor quality.

Assessment criteria, satisfactory (1-2)

Certificate diploma.
Report contains only basic information on course content and no reflection from the student's part.

Assessment criteria, good (3-4)

Certification diploma.
Written report covers course content well and student reflects on the application of the learned material.

Assessment criteria, excellent (5)

Certification diploma.
Written report covers course content well and student's reflection on the course content shows deep understanding and ability to apply the learned material.